LinkedIn is an incredible networking tool for any industry. It is becoming increasingly popular in the healthcare community, so if you haven’t tapped into the power of LinkedIn yet, now is your chance. Here are some suggestions for connecting with others in the healthcare community on LinkedIn.
Setting Up Your Profile
It’s estimated that two new users every second sign up for LinkedIn, so no need to worry about being the new kid on the block. It’s important that you fill out your profile completely. Complete profiles have a better chance of being viewed and receiving good connections than incomplete ones. The most important sections which you should focus on include the summary, headline, and profile photo sections.
The summary section is where you can make a great first impression on those who view your profile. Make it unique and personal to you as you explain your achievements, passions, and goals. Spending time writing a customized headline will help your profile rank higher in both LinkedIn and Google search results. Include specific keywords employers may search for in your headline.
When choosing a profile photo, make sure to upload one that is both current and professional. Profiles that have a photo are actually fourteen times more likely to be viewed, so this section is essential.
Who to Connect With
Connecting with others on LinkedIn can seem overwhelming at first. But don’t worry! It’s okay to start small—search for your colleagues and coworkers on LinkedIn and invite them to connect with you. Focus on connecting with other physicians and healthcare professionals; they can help you with professional or career advice. You can also reach out to physician recruiters and potential employers and build connections for your future. As you take the leap to start making connections on LinkedIn, you will become more comfortable with the site and able to network more effectively.
Create Strategic Content
Creating strategic content is one of the best things you can do for your LinkedIn profile as a physician. LinkedIn will help you build your brand as a healthcare professional and showcase your experience as a doctor and practice. As you regularly update your LinkedIn page with relevant and engaging content, you can promote your individual practice. Post content focused on the patient journey and experience. Updating your LinkedIn page with high quality articles can help you build credibility within your network.
As a physician, it’s incredibly important to connect with your peers in the industry if you want to establish yourself in the healthcare community. As you do these things, you can make sure that you build up a reputation as an excellent healthcare professional.
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